Wendy Frostino
Global Strategic Marketing Manager @Rockwell Automation
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WORK HISTORY
Global Strategic Marketing Manager @Rockwell Automation
Manage development of marketing strategy and commercial programs to maximize customer demand and sales growth for assigned Industries and high growth segments• Optimize product, solution and service portfolios to develop competitive global and regional product lines considering regional customer, competitive, pricing, supply chain and regulatory dynamics• Collaborate with multiple internal organizations at various levels, globally, including: Regional Sales & Marketing, Industry Teams, Business Units and Marketing Functions• Manage extensive knowledge of Industry, customer needs, market trends, customer/market segmentation and external environmental trends• Leverage range of qualitative and quantitative research to deeply understand, articulate and prioritize the needs and opportunities of industry and strategic customers • Manage direct relationships with Business Units, sales, solutions and drive solution development and deployment • Accountable for overall Industry budget facilitation, reports and metrics • Develop and execute plans with Portfolio, Solution and Service Marketing to grow share with major project launches within Industry Marketing across all global regions
EDUCATION
Miami University
Bachelors Degree
SKILLS
ABOUT WENDY FROSTINO
Accomplished business strategist and creator of marketing solutions that positively affect the bottom line, with demonstrated ability to analyze core business requirements. Marketing professional experienced in thought leadership, solution development, media strategies, collateral roadmaps, corporate branding and external promotions. Strategic thinker with high value on enterprise-wide mission, initiatives, goals and objectives. Skilled writer, communicator and liaison with proven experience in building and maintaining lucrative partnerships. Demonstrated achievements in the following areas:• Managing development of marketing strategy and programs to maximize customer demand and sales growth for assigned markets and high growth industry segments• Leveraging range of qualitative and quantitative research to deeply understand, articulate and prioritize the needs and opportunities of industry and strategic customers • Managing direct relationships with Business Units, sales and other groups while driving solution development and deployment • Optimizing product, solution and service portfolios to develop competitive global and regional product lines considering regional customer, competitive, pricing, supply chain and regulatory dynamics• Integration of Corporate Marketing Programs and Division-Level Projects• Development, Execution and Tracking of Promotional Campaigns• Copywriting and Editing of Internal and External Communications • Development and Execution of New Corporate Branding Launch Plans• Development and Execution of New Product Launch Plans• Development and Management of Public Relations Outreach Strategies• Development and Execution of Joint Partner Marketing Plans• Fiscal Planning and Annual Budget Management • Execution of Inside and Outside Sales• Maintenance and Retention of Existing Client Accounts and Partnerships
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