Anna Koehn
Senior Marketing Manager - Abm and Demand Generation @Rockwell Automation
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WORK HISTORY
Senior Marketing Manager - Abm and Demand Generation @Rockwell Automation
Chicago, IL, US
Led an ABM strategy at Verve Industrial, focusing on key accounts, resulting in a 30% increase in engagement and contributing to contract wins- Managed a large budget for digital campaigns, optimizing spending across platforms to improve lead generation and return on investment- Launched campaigns in multiple regions, adjusting approaches based on market needs, and led both broad (1:many) and targeted (1:few) initiatives to reach key accounts- Conducted market analysis to identify top customer segments, refining messaging and outreach to expand market presence by 15% in priority areas- Set up performance metrics and analytics tools to track campaign results, using insights to refine strategies and improve effectiveness- Regularly updated senior management and stakeholders on progress, ensuring alignment with business goals and securing continued support.
EDUCATION
Colorado State University
Bachelor’s Degree, Business Administration and Management- Marketing
SKILLS
ABOUT ANNA KOEHN
Experienced Demand Generation Manager with a track record of driving impactful results in the digital landscape. With over seven years of expertise in creating and executing successful marketing campaigns, I am passionate about generating demand, optimizing customer acquisition, and fueling revenue growth.My strategic mindset and data-driven approach empower me to develop comprehensive marketing strategies that capture target audiences and drive brand awareness. By leveraging my strong analytical skills, I excel at identifying trends, uncovering insights, and optimizing campaigns to maximize ROI.Throughout my career, I have thrived in fast-paced environments, collaborating with cross-functional teams to deliver exceptional results. Whether it\'s developing compelling content, implementing lead nurturing strategies, or leveraging marketing automation tools, I am dedicated to delivering measurable business impact.
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