Wendy Hofstetter Conklin
EVP, Chief Ecommerce Officer @Shane Co.
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WORK HISTORY
EVP, Chief Ecommerce Officer @Shane Co.
Denver, CO, US
EDUCATION
University of Colorado Boulder - Leeds School of Business
Bachelor of Science, Business Marketing
SKILLS
ABOUT WENDY HOFSTETTER CONKLIN
Strategic, achievement-oriented senior eCommerce leader with a 20+ year track record of driving digital growth across DTC, omnichannel retail, and marketplaces. Proven success owning full digital P & Ls, scaling customer acquisition and retention programs, and leading high-performing teams through digital transformation. Adept at building scalable digital infrastructures and go-to-market strategies positioned for future international expansion. Strong cross-functional collaborator with expertise spanning MarTech, customer data platforms, performance media, and digital operations.My passion is in the data. I\'m a numbers geek with the ability to spot and action on key trends to accomplish business goals. I also have the unique ability to be both strategic and achievement oriented, all while driving results. I have an enthusiasm for developing my team through ongoing coaching, personal development and team building. I am a proponent of strengths-based leadership and evolve teams to be cross-functionally strong in all areas. CORE COMPETENCIES* Digital Commerce Strategy & Execution* Omnichannel & DTC P&L Ownership* CRM, Retention, and Personalization* Paid Media, SEO/SEM, SMS & Social Commerce* Customer Data Platforms (CDP)* eCommerce Tech Stack & UX Optimization* Team Building & Cross-Functional Leadership* Go-to-Market & Expansion Strategy* Target audience definition* Marketing dashboard development
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