Wendy Worrall Redal
Editorial Director @Natural Habitat Adventures
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WORK HISTORY
Editorial Director @Natural Habitat Adventures
Boulder, CO
Direct editorial voice and written content of marketing communications across the company brand including website, e-newsletters, email promotions, direct mail and publications including 180-page annual catalog and brochures. Contribute to brand development and definition, and to blog and social media content and strategy, both in-house and on external sites. Manage media relations and liaise with external PR agency. I also provide editorial expertise and consultation on written materials produced by our sales, operations and pre-trip teams. Responsibilities include strategizing, copywriting, editing, proofreading, research, SEO, media relations, and working with staff writers, contract content writers and interns. Worked previously with Natural Habitat Adventures as a contract copywriter and editor from 20••••11.
EDUCATION
Seattle Pacific University
B.A., History
University of Colorado at Boulder
M.A., Journalism (double emphasis in news-editorial and media research)
University of Colorado at Boulder
Doctor of Philosophy (PhD), Communication/Media Studies
ABOUT WENDY WORRALL REDAL
I am a versatile professional communicator and former academic with experience in strategic communications, copywriting, content development, editing, journalism, media relations, media studies, qualitative research and teaching. In my current position as Editorial Director at Natural Habitat Adventures, the conservation travel partner of WWF (World Wildlife Fund), I am fortunate to to bring together three of my greatest passions: writing, travel and conservation of our wondrous planet. I also do freelance journalism, editing, writing coaching and travel consulting as my schedule permits.
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