Wendy Akner
Director Sr Manager, Creative and Brand Strategy @City of Hope
Signup · Get unlimited contacts
WORK HISTORY
Director Sr Manager, Creative and Brand Strategy @City of Hope
Responsible for unifying the brand identity following our acquisition of Cancer Treatment Centers of America, ensuring a consistent and impactful presence that aligns with our mission to provide transformative cancer care. Lead strategic development and creative execution of our brand across all platforms and oversee cross-functional teams to drive innovative and cohesive branding initiatives that resonate with patients, stakeholders, healthcare providers and the broader community. Develop integrated marketing strategies across multiple hospital locations nationwide, creating annual plans with clear goals, KPIs, and volume-driving tactics aligned with clinical service line priorities.
EDUCATION
Adelphi University
BA, Business Management, Marketing
ABOUT WENDY AKNER
As a marketing and brand leader with 15+ years of experience, I specialize in transforming complex business challenges into clear, compelling narratives that drive growth. From enterprise healthcare systems to national consumer brands, I’ve led integrated marketing strategies that elevate reputation, accelerate acquisition, and deliver measurable impact.My work sits at the intersection of strategy, storytelling, and execution. I translate data into insight, insight into positioning, and positioning into campaigns that resonate across every touchpoint — advertising, digital, social, experiential, and beyond. Whether unifying brands post-acquisition, launching multi-market campaigns, or optimizing seven-figure creative investments, I focus on building scalable solutions that align creative excellence with business outcomes.I’m known for:• Turning ambiguity into strategic clarity• Leading high-performing cross-functional teams• Building brand systems that create consistency and momentum• Delivering data-driven campaigns that strengthen awareness, trust, and revenueI thrive in fast-moving environments where bold thinking and disciplined execution must coexist. I believe the most powerful brands don’t just compete — they resonate. My mission is to make that resonance undeniable.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.