Wendel Woodford

Content Strategy Manager @CI&T

Portland, OR, US

Managed a global content team: Led a team of content strategists, copywriters, content managers, and SEO specialists across the United States, Canada, Brazil, Costa Rica, and the Philippines, fostering a culture of collaboration and innovation• Successful Launch of Kenvue Health Professionals: Spearheaded the content strategy and production for the launch of Kenvue Health Professionals (kenvuepro.com). This new healthcare hub, built on a modern DXP platform, features updated content from nine former Johnson & Johnson brand websites for the U.S. and Canadian markets. The initiative also encompassed a regional development strategy and stakeholder training materials• Revamped City of Chattanooga website: Led the content strategy and copywriting for the redesign of chattanooga.gov, creating an audience-centric experience that reflects the city’s commitment to responsive governance and community engagement• Enhanced UNICEF\'s digital storytelling: Collaborated with Drupal developers and designers on a significant enhancement initiative for unicef.org, enabling their marketing team and global content creators to deliver more engaging and impactful stories• Innovative loyalty program for Roche: Designed a gamified content strategy for Roche’s loyalty program aimed at supporting individuals living with diabetes, fostering continued care, and promoting brand loyalty• Award-winning project: Won Gold at the 2024 W3 Awards in the Charitable Organizations category for the Montalvo Arts Center’s website (montalvoarts.org)