Wencheng Pan

Marketing Communications Business Partner @Infineon Technologies

Shanghai, CN

Formulate integrated marketing strategies for the IPC business division that are customized to fit business objectives and illustrated through cohesive, compelling plans with budget control.2. To assist business growth, plan and provide content with a comprehensive grasp of the industry, including localizing the materials from HQ and local departments.3. Manage cross channel approaches- online and offline - by working with divisions and relavant functional departments. Drive and execute campaigns and programs, ensuring key messages are conveyed and consistent communications between customers, partners and stakeholders.4. Support to foster key media and press contacts with the team while garnering market news and technical articles for the division.5. Ensure all teams are kept in the loop, funneling communication with key internal stakeholders for implementation and support internal communication.6. Manage Marcom budget and cost tracking to ensure program milestones are achieved.7. Provide the team\'s basic in-house design, and video shooting/editing service.

Tianjin University of Science & Technology

Bachelor’s Degree, English language (interpretation)

University of Leeds

Master’s Degree, International Marketing Management