Lucy Poole

Brand Lead - Diabetes @Boehringer Ingelheim

Bracknell, GB

I am responsible for the short and mid-term brand strategy and oversee implementation throughout UK and Ireland. I work collaboratively with internal stakeholders and partners to identify and implement market analyses, competitive benchmarking, and other key analyses to ensure we optimise all resources. I manage a team of brand managers and am responsible for demand planning, forecasting and promotional spend. Even with generics entering the market and limited field force time I have consistently hit volume targets. We are the only molecule growing in a declining class due to extensive omnichannel campaigns and compelling value story.

Australian Pacific College

Diploma of Marketing, Marketing

Henley Business School

Master of Business Administration - MBA, Business Administration and Management, General

Oxford Brookes University

Occupational Therapy

Australian Pacific College

Certificate IV Marketing