Mike Tortorella
Director, Team Lead Specialty Marketing - Oncology @Boehringer Ingelheim
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WORK HISTORY
Director, Team Lead Specialty Marketing - Oncology @Boehringer Ingelheim
Ridgefield, CT, US
US Marketing - spearheading the launch preparation for two innovative oncology assets: an MDM2-p53 antagonist and a bispecific T-cell engager with a CDx. This role encompasses overseeing the development and execution of marketing, sales, and market access strategies, as well as market shaping activities for potential future indications.• 6-month Global rotational assignment to enhance strategic alignment and x-functional collaboration.• Developed a highly innovative approach for patient finding using AI and sophisticated data analytics. • Created an impactful DSAE campaign 18 months prior to launch resulting in an 80% confidence level around diagnosing.
EDUCATION
The Wharton School
Executive Education, October 2010, • Creating and Leading High-Performing Teams
Providence College
Bachelor of Science, Double Major: Marketing & Management
SKILLS
ABOUT MIKE TORTORELLA
Accomplished marketing and sales leader with expertise in brand launch, product life cycle management, and strategic marketing initiatives across US and global markets. Ability to generate deep market insights and lead dynamic teams in cross-functional matrix environments. Broad therapeutic knowledge in small molecules and biologics, including Cardiology, CNS, Dermatology, Endocrinology, Gastroenterology, Immunology, Neurology, Oncology, Pain, Respiratory, and Rheumatology.
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