Wayne Texeira

Marketing Director @Murphy Insurance Agency

MA, US

Devise marketing plans to achieve corporate goals and objectives. Plan, create, coordinate and implement all corporate and product marketing programs for personal, business and financial insurance. ·Develop and implement marketing programs including mass media, direct mail, web site development and maintenance, social media marketing, marketing research, collateral materials, merchandising and event planning·Conduct database marketing to analyze client relationships, perform segmentation, identify sales opportunities and execute direct marketing campaigns. ·Manage all aspects of public relations ·Manage department workflow handling multiple priorities·Negotiate vendor contracts and manage relationships

Merrimack College

Bacholor of Science, Business Administration/Marketing

University of Massachusetts Lowell

MBA, Business