Wayne Williams
Senior Performance Marketing Manager @Travel Republic
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WORK HISTORY
Senior Performance Marketing Manager @Travel Republic
Management of PPC and Meta channels across UK, IE and Middle Eastern markets (dnata, Emirates Holidays).I am also responsible for budget allocation across paid performance channels and assist with digital strategy across PPC and Meta.
EDUCATION
Kingston University
Bachelor's degree, Political Science and Government
ABOUT WAYNE WILLIAMS
I have worked in digital advertising since 2008 and have worked across a number of clients across the following verticals:RetailTravelFinanceGamingEntertainmentFMCGMy remit as in this covers the day to day management of Travel Republic’s Paid Performance channels as well as overall strategy. I currently oversee a team of two executives and a manager. My role requires me to be both “hands on” and strategic, and as such, my tasks/responsibilities include:•Regular reviews of Travel Republic’s bid management tool and making changes to the attribution model where necessary•Assisting with the development of new tools and functionality in Travel Republic’s bid management platform• Troubleshooting performance issues across PPC and Meta channels• Onboarding and integrating third party marketing technologies (e.g. Adthena, Search Ads 360)• Negotiating commercial agreements with meta publishers• Attendance at overall business weekly trading meeting • Working closely with the trading and product teams• Onboarding and management of additional marketing channels• Budgeting and Forecasting• Planning and delegating tasks to the team• Feed management across Meta search channels• Hiring and development of the team
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