W. Alejandro Polanco
VP, Marketing and Product Management @Century Cruises Inc.
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WORK HISTORY
VP, Marketing and Product Management @Century Cruises Inc.
Leading all marketing efforts in the Americas for Century Cruises, focusing on brand positioning, lead generation, and performance marketing to drive sales and customer loyalty.• Managing strategic planning for Consortia and Key Accounts• Planning and executing B2B and B2C marketing campaigns to grow the company\'s presence and brand affinity in the market.
EDUCATION
University of Massachusetts Lowell
BSBA, Finance & Marketing
University of Phoenix at Jersey City
MBA, Technology Mgmt, Business Process Re-Engineering
Boston University
Master Product Marketing and Management, Technical Product Management
SKILLS
ABOUT W. ALEJANDRO POLANCO
With over 20 years of experience in product management, I am a seasoned executive who delivers impactful digital solutions for diverse industries. I have a proven track record of leading cross-functional teams, developing innovative marketing strategies, and enhancing user experience for various products and platforms. Currently, I am the VP of Product Management and Digital Transformation at LPL Financial, where I oversee the creation and execution of the product roadmap for the largest independent broker-dealer in the US.As a co-founder and principal product consultant, I also leverage my entrepreneurial spirit and domain expertise to help startups and established companies achieve their product vision and goals. I have successfully launched and scaled multiple products in the financial and travel sectors, winning awards and recognition for excellence in design and performance. I am passionate about solving complex problems, delivering value to customers, and driving digital transformation in fast-changing markets.
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