Song Wang

B2b Growth Consultant @Ws Consulting

Paris, FR
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WORK HISTORY

May 2021 — Present

B2b Growth Consultant @Ws Consulting

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Paris, FR

Indepent Digital Campaign Manager for LG Air Solution Europe.As EMEA digital campaign coordinator, I am responsible for planning, executing and managing digitalmarketing campaigns to drive brand awareness, customer engagement and lead generation for LG Air Solution Europe.I work closely with the Digital Marketing Specialist, Content Specialist and Loyalty ProgramCoordinator from european teams and marketors from 12 EU countries on managing the campaign content, strategy, spend and schedules, leveraging LG digital marketing tools as well as Google Analytics, Eloqua, and Salesforce and contribute to developing impactful, audience-focused marketing campaigns in order to advance the leads in the pipelines to the contract signature.

EDUCATION

2005 — 2009

Wuhan University

Bachelor's degree

2008 — 2009

Université du Droit et de la Santé (Lille II)

Bachelor of Management

2011 — 2012

Faculté de Finance, Banque, Comptabilité

Master's degree (second year )

2010 — 2011

IMMD Université de Lille

Master's degree ( first year of two )

ABOUT SONG WANG

I am a results-driven B2B marketing professional with over a decade of experience crafting strategies that drive growth and engagement for global organizations. Having collaborated with teams across 15+ countries and industries such as HVAC, energy, biotech, software, and finance, I specialize in creating campaigns that resonate with decision-makers and deliver measurable ROI. My expertise lies in strategic positioning, multi-channel marketing, and navigating the complexities of cross-border collaboration. Whether it’s demand generation, account-based marketing, or building brand awareness, I’m passionate about solving challenges unique to B2B markets. If you’re looking for a strategic partner to elevate your brand and unlock growth opportunities, let’s connect!

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Song Wang — B2b Growth Consultant at Ws Consulting in Paris, FR | Unifers