Walter Varani
Digital Marketing Manager @Speexx
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WORK HISTORY
Digital Marketing Manager @Speexx
Pavia, IT
Content creation for website and lead generation/conversion (infographics, whitepaper, webinar, events, blog posts)- Devising strategies to drive online traffic to the company website- Tracking conversion rates and making improvements to the website- Developing and managing digital marketing mailing and ADS campaigns- Utilizing a range of techniques including paid search, SEO, and PPC- Overseeing the social media strategy for the company- Managing online brand and product campaigns to raise brand awareness- Managing the redesign of the company website- Improving the usability, design, content, and conversion of the company website- Responsibility for planning and budget control of all digital marketing Ads- Evaluating customer research, market conditions, and competitor data- Review new technologies and keep the company at the forefront of developments in digital marketing.
EDUCATION
Università di Pavia
Bachelor's degree, Scienze della comunicazione e dell'informazione
Luigi Cossa - Pavia
Diploma Istituto Tecnico e Professionale, Graphic Design
SKILLS
ABOUT WALTER VARANI
Digital Marketing Manager
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