Walfred Castro
Director of Corporate Communications & Pr @Viva
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WORK HISTORY
Director of Corporate Communications & Pr @Viva
Ciudad de Mexico, MX
EDUCATION
Tecnológico de Monterrey
Maestría, Análisis Político y Medios de Información
Universidad del Valle de México
Licenciatura, Relaciones Internacionales
SKILLS
ABOUT WALFRED CASTRO
PROFESSIONAL EXPERIENCEo Combined experience at government and corporate communications. o Development and execution of communications strategies for a better company’s reputation.o Political environment observer and analyst in order to support corporate decision-making processes. o Understanding of media needs to shape the environment for business projects.o Crisis management / crisis communication planning and execution as well as monitoring and measure comms. outputs, impacts and outcomes amongst all relevant stakeholders (internal and external).o Responsible for the social responsibility projects that strengthen company´s reputation among key opinion leaders and the general public - extend value chain in company\'s core business.o Internal Communication strategies expertise - to promote employees’ pride and commitment to reach the company’s business objectives.
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