Waleed El-Mehalawy

Shift Lead @Target

Boston, MA, US

Contributed to the visual design team, implementing layout and signage improvements to enhance customer navigation and engagement.• Applied user experience principles by optimizing store layouts, ensuring a more intuitive shopping experience, which led to a 30% increase in sales within the first year.• Conducted usability testing by observing customer behaviors and iterating on design changes to improve flow and accessibility.• Identified customer and employee pain points by gathering feedback, leading to process improvements and an enhanced in-store experience.• Trained and mentored team members on customer experience strategies, equipping them with the skills to better guide shoppers and improve overall satisfaction.• Developed data-driven recommendations to improve team workflows, reducing inefficiencies and enhancing the employee experience.• Handled high-pressure customer interactions using a human-centered approach, prioritizing problem-solving and seamless experiences.• Collaborated with cross-functional teams, including merchandising and operations, to refine visual presentation and ensure a cohesive in-store experience.

Southern New Hampshire University

Bachelor of Applied Science - BASc, Graphic Design and Media Arts w/conc in User Exp Design