Alexandra Wagner

Senior Marketing Project Manager @Ltrice Marketing & Consulting

Grand Rapids, MI, US

Drive the strategy, planning, and execution of marketing initiatives that move the needle for clients across industries. I lead a high-performing creative team of designers, writers, and video editors through every stage of the process, from concept to launch, ensuring strategies are data-informed, brand-aligned, and built to exceed expectations. My role bridges big-picture strategy with day-to-day execution, keeping projects on track, the team inspired, and results measurable.Key Highlights: Develop and implement creative, cohesive, multi-channel marketing strategies grounded in audience insights, brand voice, and discovery findings Lead and participate in marcom workshops that help brands discover or re-align their brand voice and messaging to their goals, current identity, or future direction Elevate creative output by introducing streamlined workflows, SOPs, and project management best practices Guide cross-disciplinary teams in producing marketing assets that resonate with audiences, are intentional in design, and drive measurable results Create reporting frameworks, tracking key data points and providing monthly and yearly reports to determine what’s working, what’s not, and where to optimize Build strong team rapport through team bonding activities, professional development opportunities, and individualized coaching to foster a healthy, high-performing team cultureI bring strategy and creativity together, turning insights into action. Whether it’s refining processes, shaping brand narratives, or leading marketing efforts that connect with the right audience at the right time.

Grand Valley State University

Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General