Wafiyuddin Musyaffak
Performance Marketing @Casha
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WORK HISTORY
Performance Marketing @Casha
Surabaya, ID
Managed paid advertising budgets exceeding IDR 100 million per month across multiple brands- Consistently achieved 8–10x ROAS through data-driven campaign optimization- Managed Meta Ads, TikTok Ads, Shopee Ads, and Google Ads to increase conversions, customer acquisition, and qualified leads- Experienced in managing Meta CPAS campaigns to support marketplace sales growth- Improved sales performance across Shopee, TikTok, Tokopedia, and D2C channels through WhatsApp leads- Increased CTR and conversion rates through creative testing, A/B testing, and ad creative optimization- Conducted campaign performance analysis and implemented data-driven optimization strategies- Collaborated with CRM, creative, and marketing teams to improve closing rates, brand awareness, and revenue growth.
EDUCATION
Binar Academy
Study Independen
UNAIR
Under graduate
Universitas Brawijaya
Under graduate
ABOUT WAFIYUDDIN MUSYAFFAK
Digital Marketing professional with experience in performance marketing, paid advertising, and data-driven social media strategies. Experienced in managing Meta Ads, TikTok Ads, and Shopee Ads through audience targeting, creative testing, retargeting, and funnel optimization to improve ROAS, GMV, conversion rates, and overall campaign performance. Skilled in developing content plans, social media strategies, lead generation, and digital campaign planning to increase engagement, brand awareness, customer acquisition, and business growth. Passionate about analyzing campaign performance, exploring creative marketing ideas, and optimizing strategies to achieve scalable and effective campaign results. Adaptive, fast learner, and able to work in dynamic and collaborative environments. Graduated in Digital Business & E-Commerce from Universitas Brawijaya, with further studies completed at Universitas Airlangga.
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