Janet Vu
Senior Product Marketing Manager @Central 1
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WORK HISTORY
Senior Product Marketing Manager @Central 1
Launched and led Central 1’s Small Business, Commercial, Cybersecurity, and Community portfolio, driving double- digit adoption, client engagement, and business growth by designing and executing high-impact product marketing strategies • Designed and executed experiential GTM programs in partnership with the product and sales teams, creating direct, human connection with clients through education-led events, interactive sessions, and immersive learning experiences such as fireside chats, regional roadshows, conferences ( live +virtual) to unify an end-to-end customer journey.• Orchestrated omnichannel customer journeys that extended beyond customer facing experiences, leveraging microsites, content hubs, on-demand learning, and post-event engagement to improve product understanding, adoption, and long-term engagement.• Acted as the connective tissue across Product, Marketing, Sales, Communications, Research, and external agencies, ensuring consistent storytelling and experience quality across all customer touchpoints.• Translated brand and product vision into clear, actionable campaign briefs, aligning objectives, target audiences, insights, activation strategies, and success metrics.
EDUCATION
The Royal Conservatory of Music
ARCT / Associate of The Royal Conservatory of Music Performance Degree
University of Victoria
Bachelor of Commerce
Universitat de Barcelona
International Business
Alliance Francaise, France
Intermediate French Language Program
ABOUT JANET VU
A dynamic, customer-obsessed marketer/leader with over 25 years of experience in Strategic Planning, Marketing, Communications, Sales and Project Management. Balances strong interpersonal skills with a proven record of achievement in complex analysis, business strategy development, product marketing and project implementation.Passionate about delivering exceptional customer journeys/experiences across diverse segments and driving results through building a culture of collaboration and inclusion across the line.
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