Vandan Thacker
Digital Content Strategist @Policaro Group
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WORK HISTORY
Digital Content Strategist @Policaro Group
Toronto, ON, CA
Developed content strategies tailored to the preferences and behaviors of audiences for luxury brands such as Porsche, Land Rover, BMW, Jaguar, Lexus, and Volvo, ensuring high engagement rates and aligning content with brand messaging- Adapted quickly to evolving campaign needs, testing and iterating on design concepts based on engagement data and brand feedback, resulting in a 35% boost in audience retention rates and 40% improvement in content performance over a quarter- Participated in design critiques to refine creative concepts, effectively providing and incorporating feedback to elevate the quality and alignment of brand deliverables- Coordinated closely with brand teams and stakeholders to align creative content with product goals, navigating tight deadlines and adjusting to real-time feedback.
EDUCATION
Wilfrid Laurier University
Bachelor of Science - BS, Computer Science with UX Design Minor
The Sultan's School
IB Diploma, Computer Science
ABOUT VANDAN THACKER
I’m a UX/Product Designer and content creator with a passion for solving problems and crafting meaningful user experiences. I\'ve combined my love for problem-solving with a deep commitment to user experience, evolving from designing impactful, user-centered products to creating strategic content that drives measurable results for clients. Guided by the belief that \"people buy from people,\" I bring a unique blend of design and media expertise to every project. My background spans both creative and business-oriented roles, enabling me to align design with user needs and market insights to create solutions that are visually compelling and drive meaningful results. I\'m passionate about elevating user experiences through thoughtful design that balances brand integrity, visual consistency, and market relevance. I’m always open to connect—whether to collaborate on projects or discuss opportunities in UX/UI design and product strategy!
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