Vasily Selyuminov
Product Marketing Manager @Mediafly
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WORK HISTORY
Product Marketing Manager @Mediafly
Toronto, ON, CA
I’m a part of a scrappy, hands-on, mission-driven GTM team responsible for positioning Mediafly as the market’s only end-to-end enablement suite that unites content management, value selling, and a Salesforce-native LMS into one modular platform for enterprise selling teams. From launching hyper-targeted campaigns to overhauling the brand, messaging, and positioning, to leading analyst relations, I drive cross-functional execution in close partnership with product, sales, and the C-suite—ensuring every initiative lands with impact internally and for our clients.
EDUCATION
Lomonosov Moscow State University (MSU)
Specialist in Management, Business Administration and Management, General
Babson F.W. Olin Graduate School of Business
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
ABOUT VASILY SELYUMINOV
I’m a Product Marketing and Competitive Intelligence leader with deep experience in positioning complex B2B SaaS and professional services solutions to enterprise and technology audiences. I bring together insights from market research, VoC, competitive intelligence, and analyst relations to shape positioning, segmentation, and create messaging that drives measurable impact.At Mediafly, I lead product marketing and GTM strategy across our Engagement, Value, and Learning offerings, connecting product capabilities to enterprise revenue teams’ needs through clear storytelling, enablement, and competitive differentiation.My expertise spans market sizing (TAM/SAM/SOM), audience segmentation, and thought leadership development, building scalable frameworks that bridge insight and execution, helping organizations align on where and how to grow.
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