Vrinda Binani

Event Marketing Manager @Anchanto

Pune, IN

Develop and execute comprehensive event marketing strategies for APAC, Europe, and the Middle East regions.> Identify key industry conferences, trade shows, and virtual events to maximize brand visibility and lead generation.> Collaborate closely with various functions within the marketing team, including paid advertising, communication, product marketing, and content creation, to ensure cohesive and integrated campaigns.> Work closely with regional marketing teams to align event strategies with local market needs and preferences.> Oversee the planning, execution, and post-event analysis for a diverse range of events, including conferences, webinars, workshops, and virtual events.> Manage event logistics, budgets, and timelines to ensure seamless execution.> Define and track key performance indicators (KPIs) for events to measure success and identify areas > Stay abreast of industry trends and emerging technologies to continuously enhance the effectiveness and relevance of events.> Integrate innovative event formats and technologies to create memorable and engaging experiences.for improvement.> Provide regular reports and insights on the performance of events, demonstrating ROI and impact on business objectives.

Rajasthan Vidya Mandir

Secondary

The Frank Anthony Public School, Kolkata

Higher secondary

Jadavpur University, Kolkata

Bachelor of Commerce - BCom, Commerce

The Institute of Company Secretaries of India

COMPANY SECRETARY