Boris Vorobyev
Marketing Consultant @100 Watts Consulting
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WORK HISTORY
Marketing Consultant @100 Watts Consulting
EDUCATION
ICC
Executive and Business coaching
ABOUT BORIS VOROBYEV
Senior marketing and R&D executive, with 20+ years of experience at Procter & Gamble, Wimm-Bill-Dann / Pepsico, FrieslandCampina and KraftHeinz; with international experience across CEE and India, both in food and non-food products; experience in operational and strategic marketing Specialties: 5Year strategic plan development and implementation; Portfolio, category and brand strategy development and implementation; Brand building including new brand development; Innovation; New business development; Geographical expansion / white space launches; Leadership of the multifunctional team (R&D, Finance, Product Supply, Market Research, Trade Marketing, Media, Design);
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