Vladan Zlatic
Product Design Manager @Atolls
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WORK HISTORY
Product Design Manager @Atolls
Berlin, DE
At Atolls, the world’s largest community-driven shopping platform with over 8 million registered users, I lead a talented team of designers to craft meaningful and scalable product experiences that serve millions of consumers across 20+ global markets. As Product Design Manager within the Communities tribe, I’m responsible for shaping the design vision, mentoring a growing team, and delivering impactful solutions across our loyalty, creator, and referral programs.My focus is on empowering designers to make informed decisions through data, research, and strong design fundamentals. I collaborate closely with cross-functional partners in Product and Engineering to foster a discovery-first, iterative design culture that balances business outcomes with user needs. Key Responsibilities:[1] Leading a high-performing team through design strategy, delivery, and growth[2] Championing user-centric design practices to improve community engagement and product satisfaction[3] Driving process and tooling improvements to support team scale and efficiency[4] Building a culture of feedback, learning, and psychological safety
EDUCATION
Faculty of Applied Arts Belgrade
Master of Arts (M.A.), Industrial and Product Design, Industrial and Product Design
SIT Innovation - Systematic Inventive Thinking ®
Innovation Thinking Training
SKILLS
ABOUT VLADAN ZLATIC
Hi, I’m Vladan — a hands-on, seasoned Design Leader at Atolls, the world’s largest community-driven shopping platform. I specialize in UX strategy and DesignOps, and lead a team of product designers focused on creating seamless, user-centered experiences across multiple initiatives, including loyalty, referral, and creator programs. My work supports Atolls\' mission to help millions of users make smarter spending decisions.My leadership style emphasizes curiosity, psychological safety, and strong collaboration. I’m passionate about building inclusive design cultures and implementing scalable systems that elevate design quality and impact.As a practitioner, I remain actively involved in discovery, strategy, and delivery—aligning user insights with product vision and business goals to craft meaningful, measurable experiences.Currently, I’m exploring how AI can enhance digital shopping journeys, personalisation, and design workflows—looking ahead while solving real human problems today.Before design management, I gained experience in various design roles like product designer, industrial designer, graphic designer, and packaging designer.I spent over 20 years in the design industry working for digital agencies, startups, marketing agencies, product companies, in numerous sectors such as, aviation industry, enterprise cloud solutions, music and entertainment, education, learning management systems, cloud backup solutions, travel and destination, e-commerce, renewable energy, intergovernmental organizations, port authority, and many more. Methodologies:• Design Thinking• Design Sprint• Agile• Lean• Rapid Prototyping• SCRUMBusiness Models:• B2C• B2B• SaaS• AgencyCompany Types:• Startup• Scale-up• Product Company• Digital Agency• Marketing & Advertising• Industrial Companies: Electronic Hardware and Home AppliancesSectors/Industries:• Aviation Tech• Enterprise Cloud Solutions • Financial• Legal • Music and Entertainment• Education• Learning Management Systems• Cloud Backup Solutions • Travel and Destination • Renewable Energy • Intergovernmental Organizations• Museums• Engineering and Fabrication• Port Authority • E-commerceSpecialties:• Design Leadership• Design Management• DesignOps• UX Design• Web Applications• Web Design• Mobile Design• Atomic Design• Design Systems• Interactive Design• Information Architecture• Brand GuidelinesDesign Languages/Systems:• Google\'s Material Design• Apple’s Human Interface GuidelinesTools:• Figma• Sketch• InVision• Photoshop• Illustrator• InDesign
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