Viyaan Bhanushaali

Marketing Communications @Multi Commodity Exchange Of India Ltd

Mumbai, IN

Marketing Strategy & Planning • Develop and execute comprehensive 360-degree marketing strategies aligned with business objectives. • Conduct market research to identify trends, consumer insights, and competitive positioning. • Plan and implement ATL, BTL, and TTL marketing campaigns to maximize brand visibility and engagement. • Monitor marketing KPIs and optimize strategies for performance enhancement- Advertising & Brand Communication • Oversee ATL (Above The Line) marketing activities such as TV, radio, print, and outdoor advertising. • Manage BTL (Below The Line) activations, including events, sponsorships, in-store promotions, and experiential marketing. • Integrate TTL (Through The Line) marketing to create unified, data-driven campaigns- Digital & Social Media Marketing • Develop and manage multi-channel digital marketing strategies, including social media, SEO, SEM, and email marketing. • Collaborate with agencies to drive paid campaigns, influencer marketing, and content creation. • Analyze digital marketing performance and optimize campaigns for better ROI.5. Product & Campaign Management • Plan and execute product launches, brand campaigns, and promotional activities. • Coordinate with internal teams and external agencies to ensure smooth campaign execution- Event & Sponsorship Management • Organize and manage corporate events, trade shows, and sponsorship activations. • Develop event marketing strategies to enhance brand presence and customer engagement. • Collaborate with vendors and partners for seamless event execution.8. Budgeting & Performance Analysis • Develop and manage the marketing budget, ensuring cost-effective campaign execution. • Track marketing spend vs. ROI, optimize resources, and generate performance reports. • Present insights and recommendations to senior management for strategy refinement.