Victoria Vix Proctor
Head of Brand and Marketing @Ms Society
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WORK HISTORY
Head of Brand and Marketing @Ms Society
London, GB
Providing leadership for the charity\'s brand, engagement comms and marketing, providing strategic vision, embedding EDI in to all our activity as well as leading on transformation and change direction projects to improve the position in the UK as the leading support charity for people living with MS as well as those impacted by MS.
EDUCATION
Bath College
Mental Health First Aid
Queen Margaret's School, Escrick, York
A-Levels, Business Studies, Classical Civilisation, Graphic Art
St Aldate's College, Oxford
Diploma, Communications and IT Skills
Lincoln College
Understanding Autism and Neurodiversity
Nottingham Trent University
BA(hons), Fashion Marketing & Communications
Chichester College
Level 3, Counselling Skills
SKILLS
ABOUT VICTORIA VIX PROCTOR
I\'m a senior brand and engagement leader with 18yrs+ driving strategic transformation in healthcare, disability and public health organisations. Specialising in building trust, shifting perceptions and creating connection that is authentic, and that resonates with audiences in a way that ensures loyalty and lifetime value.I have built engagement strategies across clinical, policy and public facing arenas and navigated complex reputational challenges in highly stigmatised healthcare sectors. My focus is on ensuring patient and audience led outputs through behaviour change, systemic disruption campaigns and connecting isolated groups that experience ignorance and injustice, creating compelling stories that drive action and change. Currently Head of Brand & Marketing at the MS Society, overseeing the charity\'s external engagement, directing a brand elevation programme (achieving 16% awareness growth and 11% rise in supporter consideration), and built scalable frameworks that unify storytelling across digital, PR, research, services and fundraising.
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