Victoria Alexandra Bruce
Senior Employer Brand Strategist @Universum
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WORK HISTORY
Senior Employer Brand Strategist @Universum
NY, US
At Universum Americas Team I help global brands become top Employer Brands. As part of a close-knit, albeit geographically distant, team, I consult leadership interviews and employee workshops to define the current state of the employee culture and the development of their recruitment strategy.
EDUCATION
Britefire
Social Media Bootcamp, Digital Communication and Media/Multimedia
Roedean
Matric, English Language and Literature/Letters
University of the Witwatersrand
Bachelor's degree, Marketing, Psychology
BrandSchool Africa
Diploma in Digital Marketing, Digital Communication and Media/Multimedia
University of the Witwatersrand
BA, Marketing, Psychology
SKILLS
ABOUT VICTORIA ALEXANDRA BRUCE
I am an Employer Brand Strategist at Universum, where I help global brands become top Employer Brands. With over twenty years of experience in creative (copywriting) and brand marketing, I have a passion for crafting data-led human strategies that create great workplaces and ensure employee and candidate success.I have helped design and implement EVP and Persona strategies for brands including Essilor Luxottica, Sephora, TE Connectivity, and PepsiCo. I have also conducted leadership interviews and employee workshops for leading hospitals, EV innovators, and financial services businesses. Every day brings a new challenge and the chance to make a real difference in the lives of people.
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