Vivian Kouplen

Director of E-marketing Solutions @Pennwell

Tulsa, OK, US

Leading a large cross-functional team delivering simultaneous projects, for 40+ brands worldwide- Manages all products/solutions/projects related to targeted segmentation, marketing automations, newsletters, brand promotions, event promotions, list rental, behavioral marketing, audience development, webcast promotions, surveys, contests, editorial guides, and transactional efforts- Create quarterly “Project Health Checks” an analysis for each brand that includes recommendations/solutions to the stakeholders which increase ROI- Leading efforts to ensure PennWell’s legal compliance with all data laws such as General Data Protection Regulation, EU-US Privacy Shield, and CASL- Member of our vendor\'s Client Advisory Board - providing future direction- Creating visual data stories to help key decision makers understand their audience and business opportunities.

Oklahoma State University

BS, Computer Science