Vivek Thapliyal
Brand Manager @Lemantus Pharmaceuticals Private Limited
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WORK HISTORY
Brand Manager @Lemantus Pharmaceuticals Private Limited
Strategic Leadership & Brand DevelopmentSpearhead brand strategy and market positioning for pharmaceutical and veterinary products, ensuring strong differentiation in a competitive landscape.Lead the end-to-end packaging and labeling process, aligning with regulatory standards while optimizing for brand recall and customer trust- B2B & Digital Growth InitiativesDesigned and executed high-impact B2B marketing strategies, expanding the distributor network to 2,700+ engaged users and driving bill uploads exceeding ₹10 lakh on the company’s digital platform.Implemented WhatsApp-driven marketing campaigns, strengthening distributor engagement and improving sales conversions- Process Optimization & Operational EfficiencyDeveloped and deployed a centralized team app, streamlining internal communication, scheme management, and dispatch tracking, ensuring seamless coordination between teams and clients.Enhanced cross-functional collaboration between design, sales, and marketing, reducing turnaround times and improving campaign execution efficiency- Customer Engagement & Loyalty ProgramsConceptualized and introduced Lcash Points, a strategic shift from cashback, successfully onboarding B2B clients and strengthening customer retention.Designed impactful marketing collateral, product danglers, and sales enablement tools to enhance brand visibility and engagement in the field.
EDUCATION
National Institute of fashion technology
Bachelor’s Degree
SKILLS
ABOUT VIVEK THAPLIYAL
With over a decade of experience in branding, design, and marketing, I specialize in…
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