Vitor Akamine
Senior Marketing Analyst @Mahta.Bio
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WORK HISTORY
Senior Marketing Analyst @Mahta.Bio
Driving performance marketing strategy across Google Ads, Meta (Facebook & Instagram), and TikTok Ads to support customer acquisition and revenue growth.Managing acquisition channels to maximize ROI, with strong focus on KPIs such as CAC, LTV, and ROAS.Conducting ongoing performance analysis and A/B tests to optimize conversion funnels and campaign effectiveness.Collaborating with the design team to create compelling ad creatives aligned with each stage of the user journey.Working cross-functionally with product, content, and CRM teams to build landing pages and assets that enhance conversion rates.Continuously identifying growth opportunities in emerging channels and supporting Mahta’s positioning in the wellness and superfoods market.
ABOUT VITOR AKAMINE
As a digital marketing professional, I specialize in data-driven strategies to optimize user acquisition and retention. With hands-on experience across Google Ads, Meta Ads, TikTok Ads, and DSPs, I focus on delivering high-impact paid media campaigns and developing an actionable playbook to drive scalable growth and performance.Having worked with growth teams in fast-paced environments, I am adept at campaign optimization, A/B testing, and data analysis to maximize ROI and efficiency. I collaborate closely with cross-functional teams, including product, creative, and analytics, to develop and execute campaigns that drive scalable growth and user engagement.My approach integrates Design Thinking and Growth Hacking methodologies to tackle complex challenges, experiment with innovative solutions, and continuously learn and enhance marketing performance and business outcomes.
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