Vishalini Tutu

Brand Marketing Manager @Anant Raj Limited

Delhi, IN

Currently leading the branding and marketing for Inner Yatra - a new wellness initiative by Anant Raj Limited. My role is focused on shaping the brand from scratch and building it into something meaningful, rooted in spiritual well-being.1. Defining the brand identity, voice, and positioning2. Crafting marketing strategy across digital and offline touch points3. Collaborating with design, product, and leadership teams to shape the experience4. Working closely with the design team on app interface and creatives5. Creating content for Instagram and writing blogs aligned with our brand voice6. Managing key internal and external stakeholders for a smooth launch7. Planning go-to-market strategy and building an early-stage community8. Running Meta ad campaigns to drive brand awareness, engagement, and conversions9. Developing and executing content strategies to strengthen brand positioning and audience engagement10. Organising wellness events and activations to enhance brand visibility and audience connection11. Managing influencer marketing campaigns to expand reach and build brand credibility

The Vedica Scholars Programme for Women

General management

Jammu University

Bachelor of Engineering - BE

Delhi public school jammu

12th