Vishal Luthra
Regional Sales Manager @MAISON D' AURAINE
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WORK HISTORY
Regional Sales Manager @MAISON D' AURAINE
As Regional Sales Manager at Auraine Botanicals, I am responsible for managing and expanding the regional business for international professional haircare brands such as Keune, GK Hair, Tibolli, and PH. My role involves leading a team of Area Sales Managers, BDEs, and Technical Trainers, developing distributor networks, and executing sales and education strategies tailored to the salon professional channel.Key responsibilities include: • Driving sales growth and market penetration across Punjab, Himachal, and J&K • Onboarding and managing distributors and high-potential salon accounts • Overseeing salon education programs, product training, and in-market activations • Monitoring sales KPIs, forecasting targets, and reporting performance to leadership • Collaborating with marketing and technical teams for regional campaigns and product launches
EDUCATION
Guru Nanak Dev University, Amritsar
Bachelor of Arts - BA, Art/Art Studies, General
Jagat Jyoti High School
Bachelor of Arts - BA, Art/Art Studies, General
SKILLS
ABOUT VISHAL LUTHRA
Results-driven sales leader with over 15 years of progressive experience in the professional beauty and wellness industry. Demonstrated expertise in regional sales management, team leadership, key account development, and brand building for international salon brands like L’Oréal Professionnel, Kérastase, Cheryl’s, Keune, GK Hair, and Tibolli. Adept at building high-performing teams, managing distributor networks, and driving market expansion in North India.
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