Virginie Habermacher
Head of Marketing Effectiveness @Nomad Foods
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WORK HISTORY
Head of Marketing Effectiveness @Nomad Foods
EDUCATION
WHU – Otto Beisheim School of Management
Erasmus, Marketing
ICN Business School
Master, Marketing and International Business
University of Bristol
Erasmus, Marketing
ABOUT VIRGINIE HABERMACHER
Marketing & Brand Strategy Leader with 23+ years of experience across operational, customer, and strategic marketing in the FMCG industry. I have built a strong track record in brand management, equity building and strategic communication, combined with deep expertise in innovation and end‑to‑end funnel management.My career spans local and European leadership roles (from 1 to 22 markets), giving me a strong understanding of European trade dynamics, cross‑country portfolio strategy and matrix collaboration. I have led major post‑M&A business integration and marketing transformation initiatives, helping organizations transition toward a fully integrated, data‑driven and performance‑oriented model. I drive the deployment of strategic frameworks, governance processes and capability programs that break silos, harmonize ways of working and elevate the impact of marketing and commercial teams across all European markets.A key part of my leadership is developing people and capabilities, from coaching direct reports to managing cross‑functional teams and elevating marketing excellence across regions. I thrive in environments where brand growth, innovation and organizational transformation come together to drive lasting impact.
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