Virginia Silva Navarrete
Manager, Strategic Insights & Analytics @Stanley Black & Decker, Inc.
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WORK HISTORY
Manager, Strategic Insights & Analytics @Stanley Black & Decker, Inc.
US
Drive consumer insights strategy for a $3.2B+ tools and outdoor powered equipment portfolio, delivering research-driven recommendations that shape product development, positioning, and go-to-market strategies across residential and commercial segments.• Executed 60+ strategic research projects annually focused on new product development, product optimization, and market positioning across mowers and handheld outdoor equipment, translating consumer insights into actionable product and marketing strategies.• Influenced key business decisions by identifying critical knowledge gaps and market opportunities that strengthened messaging frameworks, optimized the customer research journey, and clarified purchase drivers for outdoor power equipment across target segments.• Delivered monthly insights presentations to senior leadership, partnering with Category Managers and Directors to align research findings with business priorities and drive data-informed decision-making across the product portfolio.• Maintained comprehensive competitive and market intelligence through ongoing desk research and monitoring of the outdoor equipment landscape, tracking residential and professional segments to identify white space opportunities and inform strategic positioning.• Designed and led multi-method research initiatives leveraging online surveys, focus groups, IDIs, and secondary research to uncover consumer attitudes, behaviors, and preferences that directly shaped product features, brand messaging, and channel strategies.
EDUCATION
Universidad del Sagrado Corazón
Master Degree, Master's in Communication with Specialty in Screenwriting
Universidad del Sagrado Corazón
Bachelor of Arts: Multidisciplinary Studies, Human Resource Management, Telecommunications and English
Puerto Rico Tourism Company
Promesas Seminar, Certificate
SKILLS
ABOUT VIRGINIA SILVA NAVARRETE
Bilingual problem solver and results-driven strategic partner with in-depth knowledge in consumer insights, market intelligence, project management, digital, and influencer marketing. Top performer with proven aptitude on customer relations management, cross-functional team leadership, and organization skills. High competence for market and competitive analysis, brand tracking and concept analysis for innovation. Utilizes a \"roll-up your sleeves\" attitude to identify challenges and opportunities with consumers to drive brand awareness, optimize initiatives and company growth.Passionate about human potential, innovation, opportunity, and the sense of belonging, Virginia has previously volunteered to be part of office committees to enhance employee engagement in the office and develop different strategies to improve teamwork, employee development plans, and career paths.With over 8 years of work experience, she\'s worked in almost every position within communications, marketing, and customer service.She\'s also an avid traveler and major foodie. In her spare time, she enjoys discovering restaurants and hidden gems all over the city.
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