Virginia Charleston
Sr Manager, Group Go to Market @Florida Blue
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WORK HISTORY
Sr Manager, Group Go to Market @Florida Blue
Jacksonville, FL, US
Develop Go-To-Market strategies and plans for Group commercial segmentinitiatives to include suggested approach for market and competitivepositioning.•Review Go-To-Market content provided by business partners for accuracy, clarity,and marketing “spin” to ensure materials meet the needs of business partners tosupport our customers.• Monitor and evaluate the effectiveness of the Go-To-Market execution andrecommend tactics for follow-up and to improve future execution.
EDUCATION
University of North Florida
Bachelor of Arts Degree, Communications; Public Relations
SKILLS
ABOUT VIRGINIA CHARLESTON
I\'m an organized, self-motivated, KPI hitting marketing professional with over 18 years…
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