Vipin Ramachandran Geetha
Head of Sales- o by Tamara & Lilac Hotels @Tamara Leisure Experiences Pvt. Ltd.
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WORK HISTORY
Head of Sales- o by Tamara & Lilac Hotels @Tamara Leisure Experiences Pvt. Ltd.
Bengaluru, IN
Portfolio Management: Leading the sales operations for a portfolio of 5 hotels under O by Tamara & Lilac, including the development of RSO offices. Reviewed hotel sales performance periodically, providing guidance to increase market share and revenues.Pre-Opening Leadership: Managed the preopening sales office functions, from setting up and recruiting the sales team to coordinating with corporate marketing for web page content management.Business Planning: Created business plans for upcoming hotels and resorts under the TLE brand.Public Relations: Engaged in PR activities alongside the PR team to enhance brand visibility.Revenue Strategy: Devised and executed strategies to drive revenue across all hotel verticals. Worked closely with the revenue team to effectively price products against the competition.Budget Management: Developed the annual budget for the brands and formulated strategies based on market analysis.Talent Management: Hired and retained talented individuals across various disciplines, managing their development through training, feedback, and coaching.Team Leadership: Led a team, maintaining strong relationships with companies in all key markets.International Market Coverage: Managed international market coverage, including the Middle East (Dubai, Oman, Bahrain, and Saudi Arabia).F&B Outlets Positioning: Experienced in positioning and driving revenue for multiple F&B outlets, including all day diners, sports bars, and pastry shops.Convention Center Promotion: Positioned the convention center as a preferred MICE/wedding destination.Process Implementation: Developed and implemented sales processes, including RFP process setup, account management standards, trackers, best practices, escalation management, and sales funnel management.CRM Implementation: Led the task force for designing and implementing the CRM Salesforce for the TLE brand, ensuring seamless integration and enhanced customer relationship management.
EDUCATION
Oriental School of Hotel Management
BHM, Hospitality
ABOUT VIPIN RAMACHANDRAN GEETHA
Commercially driven Hospitality Sales Leader with 15+ years of experience delivering sustained top- and bottom-line growth across multi-property hotel portfolios. Currently leading sales strategy for O by Tamara & Lilac Hotels, managing a portfolio exceeding ₹100+ Cr across four hotels, with a strong focus on revenue optimization, market share expansion, and business mix improvement.My expertise spans Corporate Contracted, MICE, Transient FIT, and Strategic Account Management, supported by a proven track record in turnaround strategies, pre-opening sales setups, and portfolio-level commercial planning. I work closely with revenue management teams, leveraging STR insights, pricing discipline, and market intelligence to drive performance in competitive environments.I bring strong international market exposure, with hands-on experience developing and managing feeder business from the Middle East (UAE, Saudi Arabia, Bahrain, and Oman). This includes corporate contracting, luxury leisure, long-stay, wholesale, and MICE segments, supported by direct engagement with travel trade partners, corporates, and intermediaries. This international perspective has strengthened my understanding of long-haul demand patterns, seasonality, cultural nuances, and contracting dynamics—highly relevant to Australia’s inbound and global markets.Known for building and leading high-performing teams, I have successfully established regional sales offices, recruited and mentored teams of 15+ professionals, and implemented best-practice sales processes. A key achievement includes leading the organization-wide implementation of Salesforce CRM, improving sales effectiveness, pipeline visibility, and customer relationship management.With extensive market exposure across India’s key metros and international feeder markets, I bring a collaborative, people-first leadership style combined with a strong commercial mindset. I am now exploring commercial and sales leadership opportunities in Adelaide, South Australia, where I aim to leverage my multi-property experience, international market knowledge, and revenue growth focus to deliver sustainable business outcomes.
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