Vipasha Sharma
Strategy Manager @Omnicom Media
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WORK HISTORY
Strategy Manager @Omnicom Media
Mumbai, IN
Media and Brand Strategist within OMD’s National StrategyTeam, driving insight-led strategies for over 10+ consumer-facing brands across industries.Brand & Consumer Strategy: Designed strategic marketingand brand positioning frameworks by interpreting consumerbehavior, category dynamics, and media consumptionpatterns using tools like GWI, TGI, Neurons Predict, VTION, andEuromonitor.Business Pitching & Growth Enablement: Contributed to 20+national and global new business pitches with notable winsincluding Insurance Dekho, GROWW, Brillon, Expedia, Canva.Played a key strategic support role in pitches for Amazonand Spotify.Thought Leadership & Strategic Insights: Authored anddeveloped reports including GenZ vs Millennial 2023, IndianAuto Industry Trends, and Luxury Consumer Trends 2022,offering valuable insights into evolving consumer behaviorand media landscapes.Creative & Communication Strategy: Led analysis of over700+ creatives for effectiveness using cognitive AI tools(Neurons Predict), deriving best practices in creativestorytelling and engagement.Client Servicing: Provided brand-building counsel to globaland national clients including British Airways, Nivea, andWipro. Guided brand architecture decisions, communicationstrategy, media mix, and go-to-market strategies for newproduct launches and repositioning efforts.Innovation & Tool Integration: Applied proprietary and third-party analytical tools to optimize media investments, assessbrand triggers/barriers, and improve brand salience andrecall.
EDUCATION
MIP Politecnico di Milano
Master's degree, Luxury Brand Management
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Masters, Luxury Brand Management
Thakur College of Science & Commerce
Bachelor's degree, Mass Communication/Media Studies with Major in Advertising
ABOUT VIPASHA SHARMA
I am a performance-driven professional with over 3 years of experience at Omnicom Media…
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