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Vinicius Bruno de Sousa
Digital Experience Specialist @JLR
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WORK HISTORY
Digital Experience Specialist @JLR
Responsible for the strategy and implementation of digital solutions to enhance the customer experience throughout their entire journey. My work focuses on:Digital Platform Management & Optimization: I was the key point of contact for the maintenance and improvement of the digital platforms for the Range Rover, Defender, Discovery, and Jaguar brands, ensuring fluid and intuitive navigation.CRM and Automation Strategy: I developed and executed CRM communication strategies in collaboration with the JLR marketing team and our digital agencies. I managed the lead flow in Salesforce to ensure a personalized and consistent experience for customers.Performance Analysis: I developed and maintained dashboards, reports, and campaigns in Salesforce, using data to identify optimization opportunities and improve the user experience.Project Leadership and Management: I managed complex end-to-end digital projects, ensuring on-time delivery and alignment with the company\'s strategic objectives.Strategic Support and Optimization: I provided strategic support to the dealership network and the internal JLR sales team, focusing on optimizing online performance to drive lead generation and sales.
EDUCATION
Fundação Bradesco
Graphic design, Design
UNIASSELVI
Bacharelado, Marketing
Ibmec
Bacharelado, Administração e Negócios
Senac
Broadcaster - Image director, Audiovisual Communication Technologies
Arte São Paulo
Bacharelado, Artes Plásticas
SKILLS
ABOUT VINICIUS BRUNO DE SOUSA
I\'m a professional with over 10 years of experience in Digital Marketing, CRM, Customer…
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