Vince Fehrenbach
Insights Team Lead @Bimbo Bakeries USA
Signup · Get unlimited contacts
WORK HISTORY
Insights Team Lead @Bimbo Bakeries USA
Cincinnati, OH, US
EDUCATION
Miami University
Marketing
SKILLS
ABOUT VINCE FEHRENBACH
Diverse experience as both client and provider of a wide array of data/insights/marketing/sales solutions, passion to offer an executive view alongside direct heavy user know-how to lead and build.Tools, capabilities, strategies – helping to multiply growth for an innovative company for the long haul30+ years driving growth and productivity via: Data strategy, structure, attribution, synthesis Deep analytics and insights, integrated stories and prioritization of opportunities/risks Consumer, shopper, customer-level, primary research Category management (+digital), shelf/price/promotion optimization, shopper marketing Sales, Marketing/Brand, Business Unit planning, activations, drivers, and ROI analytics Marketing and sales communications and productivity tools Multi-source “one-view” measurement to drive organizational focus Organizational capability development and coaching, company-wide change management Corporate/Enterprise strategy, planning and prioritization, M&A decisions Data and insight vendors RFPs/management (20+ industry-leading partners)Diverse, deep, and broad experience: Large, med, small consumer goods manufacturers, retailers across channels, agencies/consultancies; C-Suites to front lines Leadership of analytic/insights, category leadership, and shopper marketing teams North America, Europe; also consultation across South America, Asia, North Africa
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.