Vin Kaur
Head of Engagement @Prca
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WORK HISTORY
Head of Engagement @Prca
London, GB
Managing external partnerships, ensuring strong relationships and full delivery of contractual obligations• Developed a new account management model to increase retention • Ensuring that the member value proposition is attractive and relevant to the membership base• Acting as a point of escalation to retain at-risk members, successfully reversing cancellation decisions• Developing a membership growth strategy for Regions and Nations, contributing to the PRCA\'s overall growth objectives• Working closely with the comms team to build a marketing pipeline for recruitment and retention of members• Spearheading the development and execution of PRCA’s membership engagement strategy, driving meaningful connections with consultancy, in-house, and university members.• Building and nurturing strong relationships with high-value members, ensuring their needs are met and membership value is maximised• Responsible for membership budgets and debt management • Organising and hosting Leaders Lunches for industry leaders, managing end-to-end logistics including venue selection, guest lists, and partner collaboration.• Managing and supporting Regional Managers across the UK (Wales, Scotland, Northern Ireland, South West, North West, and Midlands), strengthening PRCA’s regional presence and impact.• Serving as Secretariat to 4 Boards and Committees, ensuring effective governance
EDUCATION
Henley College
NVQ Level 3 Business and Administration
Fitzwilliam Institute
Post Graduate Diploma, Event Management with PR
SKILLS
ABOUT VIN KAUR
I’m a results-driven membership and engagement leader with extensive experience building high-value relationships, driving retention, and delivering sustainable growth across professional and trade associations.Currently Head of Engagement at PRCA, I lead national membership engagement strategies across consultancies, in-house teams, and universities, overseeing high-value accounts and consistently strengthening retention. My role combines strategic planning with hands-on relationship management, from member recruitment and retention to partnerships, governance, and regional leadership across the UK.Previously, I’ve held senior membership and general management roles at LGcomms and the Chartered Institute of Fundraising, delivering large-scale events, surpassing income targets, and increasing membership recruitment by up to 40%.I thrive in collaborative environments and enjoy working with senior stakeholders, boards, and partners to deliver impact, growth, and value.
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