Viktoria Patkowska
Marketing Analyst @1st United Credit Union
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WORK HISTORY
Marketing Analyst @1st United Credit Union
Analyzed and segmented customer data in MCIF/Raddon to generate targeted lists for email and direct mail campaigns, optimizing audience selection - Implemented and optimized automated email marketing workflows, enhancing campaign efficiency and personalization- Developed and configured a comprehensive marketing reporting system in Google Analytics, MCIF, and Excel for real-time performance tracking and ROI analysis; presented key insights and strategic recommendations to executives and senior leadership in monthly meetings - Conducted keyword research, competitive analysis, and SEO performance tracking using SEMrush to inform digital marketing strategies - Assessed and executed A/B testing strategies for email communications and direct mailings, leveraging data insights to improve open and conversion rates - Coordinated campaign tracking and incentive crediting processes, ensuring accurate attribution, measurement of marketing initiatives, and budget- Collaborated with vendors and cross-functional teams to integrate new marketing technologies and streamline campaign execution - Developed and launched targeted direct mail and online banking advertisements within the mobile banking app to drive member engagement- Implemented and tracked UTM codes in Google Analytics to accurately measure ad campaign performance and user interactions
EDUCATION
California State University, Fullerton
Bachelor's degree
Ohlone College
Associate's degree
ABOUT VIKTORIA PATKOWSKA
For Your Convenience, Contact Me At: v••••••••@gmail.com - -…
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