Vikaas Shanker
Content Director @Archer & Hound Advertising
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WORK HISTORY
Content Director @Archer & Hound Advertising
Fresno, CA, US
Oversee the direction and processes for written content of physical and digital deliverables • Lead and assist copywriting staff to succeed • Write content for physical and digital deliverables • Work in tandem with department directors on projects and internal growth • Optimize and standardize copywriting processes • Vet and lead the integration of incoming technological advances and tools to increase efficiency • Assist in brand development, website development, and social media marketing efforts. • Perform SEO services. • Peer interview incoming staff • Lead and perform PR tasks • Strategize for various agency-wide endeavors
EDUCATION
College of DuPage
Transfer credits, Journalism
University of Illinois Urbana-Champaign
Mechanical Engineering
Neuqua Valley High School
High school diploma
William Allen White School of Journalism and Mass Communications
Bachelor of Science (B.S.), Journalism
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