Vijay S.
Digital Ad Analyst @Avenue Media
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WORK HISTORY
Digital Ad Analyst @Avenue Media
US
EDUCATION
Kanpur University, India
Post Graduate, Mathematics
Kanpur University, India
Bachelor’s Degree
Maharshi Dayanand University
MBA - Master of Business Administration , Business, Management, Marketing, and Related Support Services
ABOUT VIJAY S.
Internet Marketing Consultant with over 14 years experience in helping businesses improve the way they acquire and retain customers using the Internet. • Digital marketing strategist through online channels. Lead Generation, SEO, PPC, Adwords, Social Media Marketing. • Close co-ordination with overseas Clients & Interaction. • Motivating the entire team to increase productivity & meet targets. • Proactive in communications with different Teams. • Brief all work allocation to Team & set weekly agenda. • Site Promotion through Blogs, Forums & Reviews • Optimizing Complex Websites and Its Sectoral Listing • Report Generation to gauge effectiveness of all Online Campaigns • Planning & Optimizing online campaigns • Measurement: Gauging effectiveness of all campaigns based on ROI measurability like CTR, Conversion Rate, Power Link, Power Keywords, Products Sold, Awareness, Visitor Reach, Bounce Rates, Average Time. Specialties: Lead Generation, Affiliate Marketing, Content Marketing, Search Engine Marketing, Search Engine Optimization (SEO), Pay per Click (PPC) Management, Conversion Enhancement, Multivariate Testing, Google Website Optimizer, Google Web Analytics, Persuasion Architecture and Web Analytics & Tracking.
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