Vijay Punyamanthula
Brand Manager @GUS Global Services India Pvt. Ltd.
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WORK HISTORY
Brand Manager @GUS Global Services India Pvt. Ltd.
Hyderabad, IN
Defining brand positioning and differentiation strategies, crafting annual brand plans, and leading cross-functional teams to deliver integrated marketing campaigns. With a keen eye for design and messaging, creation of cohesive brand identities that resonate across all channels and touchpoints. Managing successful product launches and promotional campaigns, backed by data-driven insights and market analysis. I collaborate closely with sales, product, and external partners to ensure unified execution, while also maintaining tight control over budgets and resource allocation.
EDUCATION
Kakinada Institute of Engineering & Technology
Bachelor of Technology (BTech), Electrical and Electronics Engineering
ABOUT VIJAY PUNYAMANTHULA
My passion for social media sparked early in my career, and over the past nine years, I’ve dedicated myself to mastering the art of crafting engaging, impactful, and data-driven social media strategies that build community, amplify brand voice, and drive measurable results.From nimble startups to large-scale corporations, I’ve partnered with diverse clients, gaining deep expertise in content creation, social media advertising, and community management. Today, I’m proud to bring that experience to my new role as Brand Manager at GUS, where I’m excited to shape powerful narratives, develop cohesive brand identities, and lead cross-platform marketing strategies that resonate across audiences.As a social media strategist, I believe platforms are not just tools for broadcasting—they’re ecosystems for connection, storytelling, and trust-building. I stay ahead of trends, experiment with emerging formats, and constantly analyze performance data to refine strategies and ensure sustained growth.In my brand management work, I focus on aligning messaging across all touchpoints, maintaining brand integrity, and leveraging consumer insights to deliver value-driven campaigns that stand out in competitive markets.Outside of work, I immerse myself in books, films, dance, and storytelling—passions that continue to shape my creativity and strategic thinking. I’m also the author of “Rudra and the Lost Port City” available on Amazon, and the founder of a YouTube channel (Free Indian Dance Choreography Breakdowns) dedicated to spreading the joy of movement.I believe creativity, strategy, and empathy make for the strongest marketing—and I aim to grow by generating ideas that spark curiosity, inspire audiences, and build lasting brand stories.Core Skills: • Brand Management & Campaign Strategy • Social Media Marketing & Paid Advertising • Strategic Thinking & Result-Driven Data Analysis • Cross-Platform Community Building • SEO & SEM Integration • Digital Marketing Technology Tools • Creative Content Marketing & Visual Storytelling • Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube Ads Management • Social Media Analytics & Performance Reporting • Public Relations & Online Reputation Management • Project Management & Stakeholder Collaboration
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