Vignesh Shanthakumar
Social Media Manager @American Restaurant Services
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WORK HISTORY
Social Media Manager @American Restaurant Services
Toronto, ON, CA
Developed and executed social media strategies to increase brand awareness• Managed content calendars across LinkedIn, Facebook, Instagram, and YouTube• Analyzed performance metrics and optimized campaigns based on insights• Created email marketing campaigns including segmentation and reporting• Updated website content and managed digital assets• Supported creation of brochures, newsletters, and presentations• Conducted market research to identify trends and opportunities
EDUCATION
Lambton College
Postgraduate Degree, Digital marketing
St Joseph's College of Commerce (Autonomous)
Bachelor of Commerce - BCom, Marketing
ABOUT VIGNESH SHANTHAKUMAR
Marketing and Communications Professional with 3+ years of experience driving digital growth for B2B and B2C brands across Canada and the U.S. I specialize in social media management, content creation, paid advertising, SEO, email marketing, and analytics reporting — with a strong track record of improving engagement, brand visibility, and lead generation.My experience spans professional services, immigration, hospitality, technology, and financial trading. I currently manage multiple freelance projects, including:• Full rebranding and website redesign for CLEARSTONE CPA (Mississauga) • Website creation and social media setup for TheInfinityLadder.ca (CFD trading & AI trading bots) • Website development for LogicLamp Technologies (U.S. retrofit lighting company) • Ongoing social media management and content creation for multiple clients through NowMediaI bring a blend of creativity and analytical thinking — designing visually compelling content while optimizing campaigns through data‑driven insights. I’m passionate about helping brands grow through consistent storytelling, strong branding, and performance‑focused marketing strategies.Core Skills: Social Media Strategy • Content Creation • Google Ads • Meta Ads • SEO • Email Marketing • CRM • Analytics Reporting • Canva • Adobe Illustrator • Photoshop • Video Editing • WordPress • Brand Development • Marketing Coordination
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