Victoria Lai
Marketing and Public Relations Intern @Cha Agency
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WORK HISTORY
Marketing and Public Relations Intern @Cha Agency
Los Angeles, CA, US
Produced high-performing social content across various media platforms to enhance brand visibility. • Strengthened brand voice and messaging for CHA Agency\'s products, ensuring consistency and engagement. • Collaborated with team members to brainstorm innovative marketing strategies that resonate with target audiences.
EDUCATION
Columbia University
Course, Neurobiology and Behavior
HEC Paris
Geopolitics, Globalization and business strategy promotion
Pepperdine University
Bachelor of Arts, Public Relations, Advertising, and Applied Communication
ABOUT VICTORIA LAI
I am a Public Relations student at Pepperdine University with a focus on strategic communication, reputation management, and global brand positioning. I am interested in how organizations define their voice, navigate public perception, and communicate effectively within increasingly interconnected markets.My academic foundation includes brand storytelling, multi-channel advertising, journalism, and integrated public relations strategy. I am particularly interested in how global markets, cultural movements, and political developments influence communication strategy and long-term brand value.Having lived and studied in Hong Kong, Shanghai, London, Switzerland, and the United States, I bring a cross-cultural perspective shaped by diverse economic, social, and cultural systems. Navigating these environments has strengthened my adaptability and refined my ability to assess audiences and position messaging across global markets.As I continue to develop professionally, I am interested in opportunities within public relations, particularly in international organizations and globally operating brands. I value creativity, cultural awareness, and collaboration in dynamic, globally oriented environments.
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