Victoria Ilori
Performance Marketing Analyst @Noobru
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WORK HISTORY
Performance Marketing Analyst @Noobru
Norwich, GB
Data Analysis and Visualisation: Utilised Looker Studio, Excel, and PowerBI for extracting actionable insights from diverse data sources. Also, employed heat mapping software to identify conversion points, and optimise landing pages to increase conversion level.Campaign Management: Proficiently optimised Google Merchant Centre feeds, and executed effective Facebook and Google ads, including Google Shopping, Performance Max, Search, Display, YouTube, and Demand Gen campaigns.Strategically optimise affiliate partnerships and implement targeted initiatives to boost conversion rates and elevate sales performance.Website and Landing Page Optimisation: Designed and optimised layouts with Elementor, actively contributing to A/B testing and enhancing user engagement.Data-Driven Marketing: Applied data visualisation insights to refine targeting strategies, improve campaign performance, and support continuous testing, ensuring precise tracking and insightful analytics for unparalleled success in our digital marketing efforts.
EDUCATION
Robert Gordon University
Master's degree
University of Benin
Bachelor of Arts (B.A.)
ABOUT VICTORIA ILORI
Hi, I\'m Victoria—a marketing analyst with 5+ years\' experience helping startups and teams grow through smart, actionable insights. I specialise in understanding the customer journey, optimising growth funnels, and utilising tools such as Power BI, GA4, SQL, and Python to uncover what truly drives performance. I\'ve worked with brands across the UK, Nigeria, and South Africa in roles spanning marketing, sales, product analytics, and business strategy. Whether it\'s improving retention, boosting ROAS, or advising founders on growth playbooks, I thrive on solving problems that move the needle. Currently seeking in-person and hybrid roles in the UK within a growth-inclined environment where I can turn complex data into clear, confident decisions, scale campaign performance and enhance new customer acquisition/retention. Open to long-term sponsorship opportunities.#opentowork #jobhunting
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