Victoria Ferdman
Senior Manager Ecommerce @The Laundress, Llc
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WORK HISTORY
Senior Manager Ecommerce @The Laundress, Llc
Manage all onsite features and functionality of the ecommerce channels to ensure a best-in-class experience and increased sales.• Analyze customer conversion funnel and strategize initiatives that increase conversion at each level of the customer shopping experience.• Closely manage development agency and other external technical partners, and is responsible for sprint planning, UAT and production pushes. • Monitor daily sales and report eCommerce activity to the larger team, focusing on main KPIs and how to improve. • Manage Client Services team and maintain best-in-class customer service through all communication channels. • Work closely with the marketing and merchandising teams to create website experiences that are consistent with ongoing marketing campaigns and provide insights on how to optimize products and content across touch points.• Monitor and maintain all ecommerce related systems including: ERP connection, order & warehouse management, banking portals, shipping and development ticketing portal.• Manage and update full product catalog, assuring accurate inventory at all times.
EDUCATION
Brooklyn College
Bachelor of Business Administration (B.B.A.), Marketing
ABOUT VICTORIA FERDMAN
Experienced Ecommerce Manager with a demonstrated history of working in the retail industry. Skilled in Microsoft Word, Sales, Management, Fashion, and Microsoft Excel. Strong product management professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing from Brooklyn College.
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