Victoria Blasich
Senior Marketing Project Manager @Freemind Seattle
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WORK HISTORY
Senior Marketing Project Manager @Freemind Seattle
Seattle, WA, US
Flagship Events – Content & Community Strategy- Owned strategy and execution across content, community, and event marketing, partnering directly with stakeholders (Microsoft, etc.) and agency leadership to deliver high‑volume, high‑impact programs- Led content and community strategy for multiple Microsoft flagship events annually, supporting thousands of attendees across live, virtual, and hybrid formats. Defined session architecture and programming frameworks spanning dozens of sessions per event, including keynotes, breakouts, and community‑driven content- Partnered with Microsoft marketing and product teams to align event programming with business priorities and product storytelling- Managed cross‑functional teams across creative, production, digital, and account management to deliver cohesive end‑to‑end experiences.Webinars & Virtual Event Programs- Developed and launched a high‑impact webinar and webcast series focused on remote work at the onset of the COVID‑19 pandemic. Helped stand up a dedicated landing page and digital registration experience under compressed timelines- Partnered with Microsoft leadership to shape programming and messaging. Delivered attendees per session, with multiple sessions launched and executed within a two‑week window.Event Marketing & Program Leadership- Owned event marketing strategy across a high‑volume portfolio of concurrent programs, supporting multiple launches per quarter. Built integrated go‑to‑market plans across email, social, partner, and owned channels- Managed timelines, approvals, and launch readiness across overlapping event schedules-Tracked registration, attendance, and engagement metrics to inform optimization and future planning.General Management- Served as a senior point of contact for multiple Microsoft initiatives, managing client relationships, internal teams, and program delivery across complex, multi‑track event portfolios.
EDUCATION
University of Newcastle
Bachelor of Business Administration (B.B.A.)
Washington State University
Social Science, International Business
SKILLS
ABOUT VICTORIA BLASICH
I’m a senior marketing and events leader with deep experience bringing brands to life through experiential marketing, integrated campaigns, and attendee focused execution.At Freemind Seattle, I lead complex marketing and event initiatives from strategy through delivery, partnering closely with clients, internal teams, and external vendors to ensure every program aligns with brand goals, audience experience, and measurable impact.My strengths sit at the intersection of project leadership, creative problem‑solving, and operational excellence. I specialize in translating big ideas into seamless, on‑the‑ground experiences that feel intentional, human, and memorable.Known for my collaborative approach and attention to detail, I thrive in fast‑paced environments where strategy, storytelling, and execution matter equally. I’m especially energized by work that blends creativity with precision—and turns vision into experiences people actually remember.Core strengths:• Experiential & Event Marketing• Integrated Campaign Execution• Client & Stakeholder Leadership• Cross‑Functional Team Management• Vendor & Partner Collaboration• Brand Storytelling & Live Experiences
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