Vicky Osborn

Senior Marketing Manager @Lichfield Cathedral

Staffordshire, GB

I lead on all marketing and communications for the Cathedral including brand development, campaign conception and creation, and internal and external communications. I work closely with departments and volunteers to help promote work and recruitment. My responsibilities include:Promote the work and mission of Lichfield Cathedral by creating effective marketing and communications strategies with clear SMART objectives and KPIs.Produce brand strategies, audience profiles based on market research, insights, and trend reports.Project managing comms and marketing for a major projects.Innovating in planning, reporting and effectiveness tools that are rolled out across the organisation.Regular reporting to senior management, governance and staff on marketing effectiveness.Effectively set and manage marketing budget, whilst also advising other departments on use of budget for promotion.Raise the profile of Lichfield Cathedral through brand awareness campaigns, with local partners and organisations including tourism boards, place boards and group travel organisations, and through media coverage.Support departments and volunteer groups by championing their work and helping recruitment.Ensure brand integrity across departments.Line managing marketing team and Volunteer Photographers.Ensuring information is readily available and accessible on digital platforms and in printed format.Championing accessibility for digital and printed outputs.